Phosphatidyl Choline is the main component of Lecithin and is needed for proper mental functioning as well as for efficient breakdown of fats. Choline is fast becoming a desired part of any health-conscious diet thanks in part to a report from the Food and Nutrition Board of the Institute of Medicine. It's been linked to benefits in memory, heart function, liver function, and brain development. What Exactly Is Choline? Choline is an essential nutrient frequently referred to as Vitamin B4. It is important for the structural integrity of cell membranes, methyl metabolism, cholinergic neurotransmission, transmembrane signaling, and lipid-cholesterol transport and metabolism. Basically, this means choline is integral in controlling fat and cholesterol buildup in the body, regulating the kidneys, liver and gallbladder, and increasing the release of acetylcholine, a neurotransmitter that helps the brain store and recall information. Choline deficiency can lead to hypertension, arteriosclerosis, cirrhosis and fatty degeneration of the liver. Now you can receive nutritional assurance of natural Phosphatidyl Choline in easy-to-take soft-gel capsules. No Sugar, Salt, Starch, Preservatives or Artificial Coloring Added. The Benefits of Choline: Pregnant Women/Newborns: Important for fetal brain development Improved spatial memory performance Important for proper organ development Athletes: Improved overall performance Increased endurance Lower levels of fatigue Memory & Cognitive Function: Lifelong benefits of memory enhancement Improved function in Alzheimer's patients Lower levels of fatigue Intake early in life can diminish severity of memory deficits in older age Heart Health: Helps reduce plamsa homocysteine, a known cardiovascular risk factor Liver Health: Helps prevent fatty deposits in the liver and liver damage